He said some customers have struggled during the downturn. Shipman said Aim Bank also sent letters about the location change to all existing customers months ago, per regulatory requirements. Getting new customers happens largely through good experiences shared by word-of-mouth, but Aim Bank has also created a marketing plan specific to the Permian Basin that includes print advertising and billboards to get the word out, particularly about the move. “We were speedy when dealing with loan requests for businesses, for example.” “When we came into the market, we tried to differentiate ourselves by being very efficient,” he said. The old chestnut in Midland is that the Tall City has more oil companies, dry cleaners and banks per capita than any other town, and while indeed there are plenty of all three, Shipman said Aim Bank separates itself from the competition through efficiency. The branch will also feature drive-up lanes that include an ATM and commercial lane. That works well in large cities, but as a community bank, we still want to be able to provide people in the bank who know you,” Shipman said. In response, some banking institutions are closing locations and modernizing branches with self-serve kiosks.Īim Bank is keeping traditional teller lines. People can handle traditional banking services such as depositing checks, transferring funds and applying for loans on their smartphones and computers. Technology is rapidly changing the banking industry. We started construction in January of this year.” “It was quite a challenge to find land during the boom, and we were able to finally secure this location at the end of 2014. “When we opened our (Midland) bank in September 2012, it was our desire to build a location that we were really excited about,” Shipman told the Reporter-Telegram. The bank has looked to expand to the Midland market, but an oil boom made finding the right spot difficult. Aim Bank first entered this part of the Permian Basin by opening an Odessa branch in 2010.
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